Copywriting services

I don't specialise in any particular sector, but examples of sectors that I have written for include the following:

  • IT software.
  • HR.
  • Recruitment.
  • Outsourcing.
  • Fitness.
  • Charity and third sector.
  • Manufacturing.
  • Construction.
  • Property.
  • Travel.
  • Financial services.
  • Law.
  • E-commerce.
  • Consumer electronics.
  • Telecommunications.


“Thought leadership plays an important role in our marketing strategy into the police, criminal justice and emergency services sectors. We have the expertise when it comes to the subject matter and the knowledge built up over many years working with our clients but we also value the role that a professional writer can play in creating high quality collateral. Richard Groom performs that function brilliantly, delving deep into the subject matter through discussions with our team and additional research. The white papers and other items he writes for us do a fantastic job of showcasing our expertise, in language that is engaging for readers at all levels.”  

Nick Oliver, Marketing Manager,
Capita Secure Solutions & Services 

I’m Richard Groom, and I have been a freelance copywriter and marketer since December 2000. I’m all about providing you with the content you need to make your marketing and business communications sizzle.

I love getting to grips with often complex subject matter and putting it into words that are perfect for your target audience. Whether you need a single short item (maybe a press release or email) or something weightier like a full website or white paper, I can make it happen.

Copywriting service menu

  • Websites.
  • Blogs.
  • Case studies.
  • SEO copy.
  • Press releases
  • White papers.
  • Catalogues.
  • Content marketing.
  • App content.
  • Editorial.
  • Brochures.
  • Leaflets.
  • Report writing.
  • Editing.
  • Video scripts.
  • Sales materials.
  • Email marketing.
  • Newsletters & magazines.
  • Tone of voice.
  • Internal communications​.