Don't waste chances to send out marketing messages

You might not be making the most of marketing opportunities.

Each time you write to your customers and potential customers, it's an opportunity to tell them about how you can help them.

For example, quotations shouldn't just focus on the price. They can also highlight the benefits your service will bring to customers.

Terms and conditions needn't be full of bland small print either; why not explain how each contract clause is in the customer's interest?

Each time you write to customers and prospects is a step in the marketing and sales process. Don't waste the opportunity!

© Peterborough Copywriting Bureau 2002

Use the form on our contact page to request your free information sheet - it contains a great exercise to help you develop a powerful core marketing message. Once you get this message right, you'll be able to adapt it for use throughout your marketing materials.

Want more tips like these every fortnight? Then why not subscribe to our free Marketing Booster email newsletter.

NOTE: I operate a careful privacy policy. I will never sell or rent your email address or other contact details to anyone else. You will never get mail from other organisations as a result of requesting free information sheets or subscribing to Marketing Booster. You might receive additional information from us from time to time, but this won't happen often and you will be able to ask that we stop sending you emails at any time. In short, I hate spam and I will never send any.
Richard Groom, Owner & Senior Writer

Back to writing tips menu page