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Our training: line managers’ communications workshop - one day
Objectives:
1. To gain managers’ buy-in to best practice internal communications and their commitment to take the appropriate actions.
2. To improve their confidence and skills.
Approach:
1. Informal discussions.
2. Syndicate work on practical exercises.
3. Brainstorming
4. Honest and open interaction.
Content summary:
One: what makes effective communications?
- Explore the objectives of communication and the difference between good and bad communications.
- Discuss planning, context, stakeholders, messages, approach, perceptions.
Two: aligning communication with strategy
- How well do we understanding the company’s strategy?
- How can we align local objectives to company objectives?
- How can communications support and promote objectives?
Three: the managers’ role in communications
- Is the manager the messenger or the ambassador?
- What are the manager’s responsibilities in communication?
- Using communications to motivate and involve as well as inform staff.
Four: how to communicate across functions
- Discuss the barriers to cross-functional communication.
- Identify the solutions.
- Agree actions to promote good cross-functional communication.
Five: what is the role of new technology in effective communications?
- Identify the benefits of communications using new technology.
- Identify the challenges and pitfalls.
- Agree actions to promote effective use of technology in communications.
Six: communicating through change
- Discuss the results of studies into the way people respond to change.
- How do we interpret these studies and deliver the right information at the right time?
Seven: the importance of feedback
- What are the objectives of gathering feedback?
- Which methods should we use?
- Managing expectations - communicating results of feedback.
Eight: ‘what do I do now?’
- Challenge managers to ‘admit’ what they do, and don’t do, to contribute to good communications.
- On basis of discussions so far, work up a brainstorm list of the main issues and what our main aims are.
- Agree the best practices needed to achieve those aims.
- Discuss and agree specific actions managers must take to achieve effective and consistent communications throughout the company.
- How do we monitor? Agree next actions.
Please contact us if you are interested in this training, or if you want to explore whether we can create something else if you have different needs.
Look at details of our internal communications writing workshop
Training introduction page
Main internal communications page
Ó Sally Newman & Richard Groom 2003
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