'Marketing Booster' archive of back issues

Web sites

• NEW. Be your website's #1 visitor
• Brilliant words for web sites
• Web site case study
• Transform your web site in two weeks
• Avoid these web site mistakes
• What does your web site say about you?
• The difference between word for paper and words for web sites
• Easy fixes to web site problems
• Top ten web design mistakes of 2005

Writing for non-web media

• NEW. Why customer magazines work
• NEW. Writing news stories
• Making the most of editorial space in a membership or trade magazine
• Why do case studies have to be so boring?
• Best practice for business emails
• First step to a great customer magazine
• Starting an email newsletter (e-zine)

Writing and editing techniques

• NEW. The importance of 'quiet time' when writing
• NEW. Best (or worst) gobbledygook of 2006
• A good process for editing written material
• How simple should our writing be when creating marketing communications?
• A simple technique for writing a short, sharp marketing message
• How to edit 'waffle' from your writing
• How plain should your English be?
• Bored with your writing? Here are seven ways to say the same thing
• A five-step writing process
• 'Golden Bulls' winners 2003: users of baffling English
• Does bad English matter?
• The role of story-telling in marketing writing
• Are your words in the right order?
• How can you drive the blandness from your marketing writing?
• A simple way to make rapid progress if you need to write some new marketing materials
• Tackling big writing tasks: where do you start?

Techniques to help produce effective marketing communications materials

• NEW. What's different about your product or service?
• NEW. What problems does your product or service solve?
• NEW. Do you communicate what's relevant to customers?
• NEW. Avoiding graphic design blunders
• A marketing communications checklist
• How to keep the objectives in mind during a marketing project
• Are you sure people know what your organisation actually does?
• Can you take the pressure off your potential customers?
• How can you get your messages through the marketing 'noise'?
• Your product names: are they simple or confusing?
• If in doubt, get targeting

Things to do BEFORE you start to write marketing materials

• Giving customers the information they need
• Ten techniques to use when holding interviews to gather information before writing
• What do potential customers want to know about your product?
• Ten questions to ask when you need to understand and communicate your product's benefits
• Three types of information your customers probably need
• The importance of product testing BEFORE investing in marketing materials

Attracting new customers (and keeping existing ones)

• NEW. Getting more from your top sources of new business
• The role of marketing communications that have real benefits for potential customers
• The benefits of building trust and credibility with potential customers
• Communicating with customers after the sale has been made
• Who is damaging your brand?

Ideas for marketing strategies, campaigns and practices

• Philip Kotler's 'winning marketing practices'
• Run a marketing campaign in just one day
• Can you create a fan club for your organisation?
• My winning marketing strategies
• Winning marketing strategies from Marketing Booster subscribers
• My definition of 'adding value' to your customers
• The role of 'process' in services marketing

Maximising your marketing resources

• Are you missing out on hidden marketing knowledge in your organisation?
• The role of customer service in marketing
• Why you should be networking, and five networking tips
• Distributors are customers too

Miscellaneous

• NEW. What are your personal 'marketing skills gaps'?
• Is it time to banish the word 'solutions' from business language?
• Teach yourself marketing - without a textbook in sight
• Play by the 'permission marketing rules', and consider the possibilities of going one better
• Making sure customers are central to every decision you make about marketing
• How can you obtain great pictures for your marketing materials?
• Do you have a written identity (as well as a corporate identity)?