"You should write because you love the shape of stories and sentences and the creation of different words on a page.” Annie Proulx

What I do

Don't love writing? It's OK: I do!




Writing marketing materials is not everyone's strong point. Even the best marketing execs or managers might struggle with it. You're awesome at strategy, PR or campaign planning - or running the business - so you can't be good at writing too, right? Or maybe you are a great writer but you just don't have time to do it.

I’m freelance copywriter Richard Groom and I’d love to write for you, or help you develop your writing skills through training or coaching. Copywriting is my thing. Without blowing my own trumpet too much, what my clients say they like about me is that I am a good writer (that should be a given) but also that I 'get' marketing.

After my years of studying and teaching marketing that's how it should be. The fact that I've worked with many different organisations in multiple sectors is even more important, as is my experience of running my own business for almost 20 years.

Enough about me: what's your story? Get in touch if you want to talk about your situation and I'll give you an honest assessment of whether I might be able to write the material you need. If you then want to explore things further we can arrange an initial meeting, or maybe reach an agreement through phone calls and emails.

Here are a few examples of the types of materials that I can write or edit for you:

  • Website content.
  • App content.
  • SEO copy.
  • Blogs.
  • Case studies.
  • Advertisements.
  • Email campaigns.
  • White papers and other thought leadership items.
  • Brochures.
  • Leaflets
  • Customer magazines.